Our Story
FOUNDER STORY
Our founder, Manuela, is a woman of color who has navigated the challenges of sensitive skin and severe eczema since childhood. Her journey was marked by multiple experimental treatments in the hospital and endless trials of countless skincare products, each promising relief but failing to deliver. The struggle intensified as she realized a significant gap in the market: the lack of products formulated specifically for women of color.
This realization highlighted a deeper issue within the beauty industry—an exclusion and neglect that left her and many others feeling overlooked and underserved.
Determined to change this narrative, with her Bsc in Biology, Manuela embarked on a mission to create a skincare line that not only addressed the unique needs of sensitive skin but also celebrated the beauty and diversity of all skin tones.
Each product, meticulously crafted from her personal struggle, is a testament to Manuela’s vision of a beauty industry where everyone, regardless of skin type or color, can find peace and confidence.
WHY DO WE EXIST?
As a young professional navigating her twenties, Manuela found herself frustrated with the fleeting relief offered by steroid creams. These treatments merely skimmed the surface, offering no real solution to the persistent discomfort caused by her eczema. It was this dissatisfaction that pushed her to take a bold step forward; Manuela resolved to create a skincare line that would not only cater to women of color with sensitive skin but also address the root of skin conditions.
Her quest was not just about finding alternatives; it was about discovering a harmonious blend of plant-based and clean ingredients that could offer genuine comfort to the skin.
Through trial and error, Manuela eventually unlocked formulas that did more than just soothe her eczema—it offered a solution for others struggling with similar conditions.
Manuela had endured the emotional and physical toll that skin conditions like eczema could exact, understanding all too well the shadow they could cast over one’s self-esteem. Fueled by her experience and driven by a desire to make a meaningful difference, she became a fervent advocate for women of color with sensitive skin.
She envisioned a world where no woman would have to endure the isolation and frustration she had faced, dedicating her skincare line to empower and uplift those who had long been searching for a solution.
Manuela’s journey from frustration to empowerment underscores the heart of her skincare line: a commitment to nurturing not just the skin, but the soul. Through her dedication, she offers more than skincare products; she provides a path to renewed self-confidence and a community where every woman can feel understood and valued.
OUR MISSION ?
Our goal is to give individuals of all ages products and guidance, helping them acquire and maintain healthy skin by using organic products. We want to bring more awareness to skin disorders and empower women of color in their future entrepreneurship ventures.
Click here to see our eco-values and how we implement sustainability.